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Holt Renfrew; IBI Group led renovations and new build for multiple key locations across Canada, including flagship stores in Calgary, Vancouver and Mississauga, and the ongoing renovations to ensure each store remains at the leading edge of retail design.
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Glyde influencer-holt-renfrew-case-study.1.CASE STUDY: FLAGSHIP STORE OPENINGHOLT RENFREWHolt Renfrew was interested in generating more buzz and excitement, and social media engagementaround the new flagship store launch at Square One, Mississauga by partnering up with luxuryfashion bloggersCAMPAIGN OUTLINEHolt Renfrew was matched with three local and targeted bloggers in the luxury fashion and lifestyleniche. The bloggers attended the exclusive store opening and took over Holt Renfrew’s Snapchatduring event to generate more engagement. The bloggers also created blog and social posts cover-ing the extended services offered at the new store.CAMPAIGN STRATEGYCelebrating a 177-year heritage, Holt Renfrew is a Canadian luxury fashion retailer recognizedworldwide for an inspired shopping experience.19kSocialEngagement800kTotalAudience Reach90%Growth inInstagram FollowersWithin 3 Months.